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Effective Date: 01/10/2025
1. Introduction
Welcome to UKMOTO LTD. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with us through our website www.ukmoto.com. This policy applies to all customers and visitors of our website, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).2. Who We Are
Ukmotorbikes is a company registered in England and Wales under company number 16129735 with a registered office at A75 Red Scar Industrial Estate, Longridge Road, Preston, Lancashire, England, PR2 5ND. If you have any questions regarding this policy or your personal data, you can contact us at: 📧 Email: [email protected]3. What Personal Data We Collect
We may collect and process the following categories of personal data when you interact with us:- Identity Data – Full name, title, date of birth, gender
- Contact Data – Billing address, delivery address, email, phone number
- Account Data – Login details, encrypted password, order history
- Payment Data – Partial card details (via secure providers)
- Technical Data – IP address, browser type/version, time zone, operating system
- Usage Data – How you use our website, products, and services
- Marketing Preferences – Your choices for marketing communications
- Motorbike Data – (If provided) make, model, year
4. How We Collect Your Data
- When you place an order on our website
- When you create an account
- When you sign up to our newsletter or marketing
- When you contact us via email, phone or chat
- When you participate in promotions, surveys, or competitions
- Through automated technologies such as cookies (see section 11)
5. How We Use Your Data
We use your personal data to:- Fulfil your orders and deliver products
- Provide customer support and manage returns
- Send order confirmations, updates, or delay notifications
- Improve website functionality and user experience
- Send marketing communications (with your consent)
- Prevent fraud and protect our website
- Meet legal, regulatory, or tax obligations
- Performance of a contract – to process orders and manage your account
- Legal obligation – e.g., tax or fraud prevention
- Legitimate interest – improve services and experience
- Consent – direct marketing and optional cookies
6. Sharing Your Data
We never sell your data. We may share it with trusted third parties only where necessary, including:- Delivery partners – to fulfil and track your orders
- Payment processors – to securely process transactions
- Marketing tools – if you have opted in for promotions
- IT & hosting providers – to ensure secure website operation
- Customer service platforms – to manage support
- Law enforcement/regulators – if legally required
7. International Orders
If you order for delivery outside the UK, your purchase may be processed by our international partner, acting as the merchant of record.8. How Long We Keep Your Data
We keep data only as long as necessary for the purposes collected:- Order & account data – 6 years (tax/contractual)
- Marketing data – until you unsubscribe or withdraw consent
- Cookies & analytics – see section 11
9. Your Data Protection Rights
You have the right to:- Access your personal data
- Request correction of inaccurate data
- Request deletion where legally allowed
- Object or restrict certain processing
- Withdraw consent at any time (e.g., marketing, cookies)
- Request data portability
10. How We Protect Your Data
- SSL encryption on our website
- Encrypted storage & secure access controls
- Regular monitoring and staff training
- Secure third-party providers (PCI-DSS compliant)
11. Cookies & Tracking Technologies
We use cookies to improve browsing, analyse traffic, and personalise content. Types of cookies:- Essential – required for site functionality (cart, login)
- Analytics – understand user behaviour
- Marketing – tailor ads/emails (with consent)